Prize games for your Shopify store

What every game shares

Whichever game you pick, the prize side works the same way. You list your prizes: a percentage off, an amount off, your own Shopify code, or "try again". You give each one a chance, and the chances always add up to 100%. For percentage and amount prizes, Winky creates a single-use Shopify discount code for each winner, with an optional minimum order, lasting 15 minutes, 1 hour, 24 hours or 7 days.

Winners see their code with a countdown, and "Shop with my prize" puts it in the cart in one click. A small reminder bubble brings them back before it expires, and a returning winner gets their earlier code back instead of playing again. Nobody has to hand over an email to play: Winky doesn't collect names, emails, phone numbers or addresses. See how Winky works for the full picture.

How to choose a game

There is no single best game for every store. The right one depends on your brand and on the moment the popup appears. Here is how we would think about it.

For a first-visit welcome offer

The spin to win wheel is the safe, familiar choice: shoppers know what to do without reading a word. The mystery gift box is the warmer alternative, and it suits stores that sell gifts or treats.

For shoppers about to leave

Someone heading for the exit won't sit through a long show. A scratch card or the fishing game is quick and quiet, and gives a reason to stay without feeling pushy. Our exit intent popup page goes deeper.

For a sale, launch or big weekend

When you want energy, the slot machine brings the most drama, and the wheel is a close second. Both pair well with a short code life, so the excitement turns into an order.

For phone shoppers and social traffic

Visitors from Instagram, Facebook and TikTok are usually on a phone and in a browsing mood. Tap-first games work best here: pop a balloon, crack the egg or the scratch card. Winky can show a game only to shoppers from those sources.

For seasonal moments

A golden egg fits Easter and spring launches, gift boxes fit the holidays, and balloons fit a store birthday. Swapping games with the seasons keeps your popup feeling fresh for regular shoppers.

If you're still not sure

Start with the game that best matches your brand, then let Winky's Analytics tell you how it does: views, plays, clicks, orders and sales for each campaign, read live from your Shopify orders. For when and how often to show it, read popup timing and frequency, and for the bigger picture see gamification for Shopify.