Spin to win wheel without email capture

Why skip the email wall

The usual spin to win popup is a sign-up form in disguise: type your email, then spin. It's a fair trade for a store that lives on email marketing. But if what you actually want is an order today, every field in front of the game is one more step before the shopper can shop.

• Less friction. A wheel that asks for nothing is a single tap. The shopper goes from curious to holding a prize in seconds, and "Shop with my prize" puts the code straight into the cart.
• Privacy by design. Winky doesn't collect names, emails, phone numbers or addresses. There's no personal data in your popup to explain, store or protect, and Winky's data is deleted when you uninstall.
• No list to manage. No imports, no syncing with another tool, no unsubscribes to handle. The result of a spin is an order you can see in Shopify, not a contact you have to market to later.

That's the thinking behind Winky as a whole: it's a popup built to increase sales, and it's measured in orders and sales rather than sign-ups.

When an email popup is still the better tool

Skipping email isn't right for every store, and we'd rather say so. A list-building popup earns its keep when:

• Your shoppers take weeks to decide, and a series of emails helps them get there.
• You launch new products or drops often and want a crowd ready on day one.
• Your newsletter already drives a big share of your sales.

None of that has to be either-or. Keep your email tool's own signup forms in your footer or on a dedicated page, and let Winky handle the in-the-moment sale. We go through the trade-offs in revenue popups vs email popups.

Set up a no-email spin wheel

1. Install Winky and switch on the app embed. Winky shows you the switch in your theme editor. Nothing in your theme's code changes.
2. Create a campaign from the "Spin to win" template. There's no email field to remove; it was never there.
3. Choose the prizes. Mix percentage and amount prizes, your own free shipping code if you have one, and a "try again" slice. See prize ideas that protect margins.
4. Pick when it shows and how often. After 10 seconds and once per visit (up to 3 times a week) is a calm start.
5. Publish. Then watch views, plays, clicks, orders and sales in Winky's Analytics.

The full walkthrough is in how to add a spin to win wheel to Shopify.