A Shopify gamification app with real prizes

What gamification means for a store

For an online store, gamification simply means letting a shopper play for their discount instead of being handed it. The game lasts a few seconds and ends with a prize the shopper feels they won. That small moment of play gets the offer a kind of attention a static banner rarely does, and the prize arrives with a countdown, which gives a reason to buy during this visit rather than "some time".

Winky keeps the idea focused: gamified popups that hand out real Shopify discount codes, connected to your orders so you can see what they bring in. There are no points to track or accounts for shoppers to create, and Winky never asks for an email or phone number.

Seven games, one set of prize rules

Every game uses the same prize types and the same rules for codes, so you can pick whichever suits your brand:

• Spin to win wheel: the classic. Everyone knows how it works.
• Scratch card: scratch the foil to reveal the prize.
• Mystery gift box: pick a box and open it.
• Crack the egg: tap to crack it open.
• Slot machine: pull the lever and line up a prize.
• Pop a balloon: pick a balloon and pop it.
• Go fishing: cast a line and reel in a prize.

Not every campaign needs a game. Winky also does simple offer popups and a bottom bar layout, though the bar is too small to hold a game.

Keeping the game fair, for you and for shoppers

Chances decide the result

Each prize gets a chance, and Winky keeps the total at 100%. A big prize can sit on the wheel to make it exciting while coming up only occasionally, and the everyday prizes carry most of the weight. You decide the balance, so the average discount stays where you want it.

"Try again" keeps the stakes real

The "Nothing (try again)" prize means a play doesn't always end in a discount. Used sparingly, it makes winning feel like winning. Use it too much and the game feels rigged, so one small slice is usually plenty.

No farming for a better prize

A returning winner gets their earlier code back instead of a new play, and you choose how often the game appears. Shoppers can't refresh the page until they land the top prize.

See what the games bring in

Winky's Analytics shows views, plays, clicks, orders and sales for each campaign, read live from your Shopify orders. An order counts when the shopper used the popup's button, a Winky prize code or a Winky link, so you can see what a game actually led to rather than guessing.

Ready to try one? Follow the step-by-step guide to adding a spin to win wheel.