Popup pricing that only charges when it earns
Winky is free to install and free to use until your popups bring in $500 of sales in 30 days. Above that, you pay 2% of popup sales over $500, never more than $49 every 30 days. If the popups don't sell, you don't pay.
Free up to $500 of popup sales, then 2%, then flat at $49 every 30 days.
Pricing in plain English
One plan for every store. No tiers and no features held back.
$0 to install
Install Winky and use every game and feature from day one, at no cost.
First $500 free
The first $500 of popup sales every 30 days is always free.
Then 2%
Above $500, the fee is 2% of popup sales over $500.
Capped at $49
However much your popups sell, you never pay more than $49 every 30 days.
Billed by Shopify
The fee appears on your normal Shopify bill. No separate card or invoice.
Cancel anytime
In Settings, or just uninstall. Your Winky data is deleted when you uninstall.
Work out an example fee
Type an amount of popup sales for a 30-day period to see what Winky would charge.
The first $500 is free, then 2% of the $500 above it.
A few worked examples
- $400 of popup sales: under $500, so the fee is $0.
- $1,000 of popup sales: the first $500 is free, and 2% of the other $500 is $10.
- $2,000 of popup sales: 2% of $1,500 is $30.
- $5,000 of popup sales: 2% of $4,500 would be $90, so the $49 cap applies.
The cap is reached at $2,950 of popup sales in 30 days. Beyond that, the fee stays at $49 no matter how much more your popups sell.
What counts as a popup sale
Only orders that came from a Winky popup, after refunds. An order counts when the shopper used the popup's button, a Winky prize code or a Winky link. Orders that didn't come through a popup never count, and refunded amounts are taken off.
These are the same orders and sales you see in Winky's Analytics, campaign by campaign, read live from your Shopify orders. So the number you're billed on is a number you can check.
Why pricing works this way
Winky is a revenue tool. It doesn't build an email list, so there's no list size to charge for; its whole job is to turn visits into orders. It made sense to us that the price should follow the same logic. A flat monthly plan charges you whether or not the popup sells. With Winky, a quiet month costs nothing, and a great month costs at most $49.
If you'd like to understand how Winky earns those sales in the first place, start with a popup built to increase sales, or see how it compares in revenue popups vs email popups. Ready to try a game? Browse all seven prize games.
Pricing questions
More answers on the main FAQ.
Is Winky really free to start?
Yes. It's free to install, and every game and feature is included. You pay nothing until your popups bring in more than $500 of sales in 30 days.
What's the most I can pay?
$49 every 30 days. Above $500 of popup sales the fee is 2% of the amount over $500, and it never goes higher than $49, however much your popups sell.
What counts as a popup sale?
Orders that came from a Winky popup, after refunds. An order counts when the shopper used the popup's button, a Winky prize code or a Winky link.
How am I billed?
Through Shopify, on your normal Shopify bill. There's no separate card or invoice.
Can I cancel anytime?
Yes. Cancel in Settings, or just uninstall Winky. Your Winky data is deleted when you uninstall.
Keep reading
Popups that increase sales
How a prize game turns a visit into an order.
See how it sellsRevenue vs email popups
Which popup fits your store, honestly compared.
Read the comparisonMystery gift box
Pick a box, open it, find a prize.
See the gift boxAdd a spin wheel to Shopify
A step-by-step setup, from install to analytics.
Read the guide
Free until it makes you money
Winky is in review for the Shopify App Store. Ask for early access and we'll set you up.
- Built for sales, not sign-ups
- No email wall
- Pay only when it earns