Mystery gift box popup for Shopify

Why a choice makes the prize feel personal

A wheel decides for the shopper. A gift box lets them decide. Choosing the pink box over the green one is a tiny act, but it makes the prize feel like theirs, a little like picking a present from under the tree. That sense of choice is the whole appeal of a pick a gift game.

It is also gentle. There is nothing to spin and no reels to watch, just three gifts and a tap, so the game makes sense in a second and suits stores with a warm, giftable feel: beauty, candles, stationery, toys, anything people buy for someone else.

What the shopper experiences

1. The gifts appear. Your headline sits above three wrapped boxes, each in its own colour.
2. They pick one. A single tap or click chooses the gift.
3. It opens. The chosen box shakes, the lid pops off and the prize inside is shown.
4. The code is theirs. Winners get a single-use code with a countdown, ready to copy.
5. Straight to the cart. "Shop with my prize" applies the code, and a reminder bubble nudges them back before it expires.

Good prizes to hide in a gift box

Every box draws from the same prize list, using the chances you set, so it never matters which box a shopper picks. What matters is what is inside.

• A grand prize with a small chance. The "Pick a gift" template already has a bigger grand prize alongside everyday ones. Shoppers like knowing something special might be in there, and a low chance keeps it special.
• A freebie you already run. If you made a free shipping code in Shopify, add it as "My own discount code" so it can be one of the gifts.
• A holiday set. In gifting season, swap your headline for something seasonal, give the list a slightly richer prize or two, and add a minimum order so the gifts come with a real basket.

Our guide to prize ideas that protect margins has more combinations that work just as well inside a box.

When to use a mystery gift box

The gift box is a natural welcome offer for new visitors, and a lovely fit for gifting seasons and launches. It also suits shoppers arriving from Instagram or TikTok, who are often browsing for ideas rather than a specific product. Winky can show it only to shoppers from those sources.

If you want the same pick-one feeling with more colour, try pop a balloon. For a more classic reveal, the scratch card is the quiet choice. And to see how a game fits into a wider plan, read about gamification for Shopify.

Set up a mystery gift box

1. Install Winky and switch it on. Winky shows you the one switch to turn on in your theme editor. Your theme's code stays as it is.
2. Create a campaign from the "Pick a gift" template. Write a headline that invites the pick, and a short line under it.
3. Fill the gifts. In the Game tab, choose each prize and its chance, then set a minimum order and how long codes last.
4. Choose when it shows. In Show it, pick the timing, pages, devices, who sees it and how often.
5. Publish. The gifts go live on your store, and Analytics shows the views, plays, clicks, orders and sales they bring in.